Features

One expense, seven colour worlds, one continuous circuit.

maG is organised into seven colour worlds. Each one is a moment in the life of a euro spent, and they hand over to one another without anyone re-entering anything.

Book a demo See pricing
Capture Budget Pre-accounting Cash Sales & funding Green production Reporting
01 · Capture & digitisation

Every document arrives through one door.

Supplier invoices, expense claims, card payments, mileage, advance requests: whatever the route in, the document lands in maG with its receipt, its VAT and the person who sent it.

Crews send from the phone browser, photograph the receipt, and it is done. There is nothing to install: maG is a responsive web application, so a runner on location works the same way as the production office.

Six routes in, one circuit : claim, supplier invoice, card payment, mileage, advance, electronic invoice. Duplicates caught on arrival : the same invoice sent twice is flagged before it reaches the ledger. Legally sound digitisation : the scan carries the evidential value, so paper can be filed away. Approval where responsibility sits : the head of department approves their own department's spend.
Sending an expense from a phone: choosing the project and the type of expense 01 · The project and the type of expense Receipt photographed on the phone and attached to the expense claim 02 · The receipt, photographed on the spot Supplier detected automatically, category, description and net and gross amounts pre-filled 03 · Supplier, VAT and amounts recognised
Sent from the phone browser, on set: real screens, demo data.
02 · Budget tracking

The budget that lives, line by line.

Three numbers per line, refreshed by every expense: committed, evidenced and left to commit. Which means the estimate at completion is available on any day of the shoot, and not once accounting has closed the month.

Load the budget matrix your funder or broadcaster expects. Heads of department see their own envelope; production management sees the whole board.

Transport · line 5 Committed78% Evidenced61% Left22% Fourteen shooting days left, and the projection at completion updates with them.
Budget tracking
maG budget position screen: budget lines with committed, evidenced, left to commit, cost, forecast and saving or overrun
The project position screen: every line shows what is committed, evidenced, left to commit and its cost, with the forecast and the variance against budget. Demo data.
03 · Pre-accounting

Entries ready for your accountant.

maG proposes the account, the VAT treatment and the analytical coding, then generates the accounting entry, for the project and for the company. Your team checks and releases; the decision stays with you.

The export goes out in the format your ledger expects, receipt attached, so the audit trail holds from the receipt photographed on set to the certified accounts.

Your chart of accounts : set up once, reused on every project. Recoverable VAT preserved : the claim stays compliant, so the tax comes back. A dedicated accountant login : your firm reads the documents where they live. Fiscal years side by side : a project that spans two years reads correctly in both.
Pre-accounting
List of accounting entries generated in maG, with accounts, amounts and analytical axes
Entries generated from approved documents, with accounts and analytical axes. Demo data.
04 · Cash & payments

From approved expense to payment file.

maG turns approved expenses into a payment file ready for the bank: suppliers, crew, advance and claim reimbursements. The file goes straight to your bank, so an approved expense becomes a payment ready to sign.

Crew follow their own reimbursements, which removes the daily round of questions to the production office.

Advances and float : issued, tracked and cleared against receipts. Bank reconciliation : the statement meets the expense it belongs to. Payment runs by due date : what is owed, and when it falls due. Visible status : everyone sees where their document stands.
Cash & payments
maG screen: paying an expense by transfer, choosing the bank account and issuing it straight away
Issuing a transfer from the expense, demo data.
05 · Sales & funding

The money coming in, tracked like the money going out.

Invoice broadcasters, co-producers and distributors; follow contributions, grants and instalments; build the base for your incentive claim as the spend arrives, rather than reconstructing it at the end.

Five consolidated figures answer the question a producer actually asks: external funding, costs, balance, invoiced, left to invoice, for the slate, then the same reading per project.

Analytical axes : regions, incentive schemes, recoverable items, and any axis you need. Electronic invoicing : receive and issue through an accredited platform, coded on arrival. Funder reporting : composed from what is already recorded, in the expected template. Co-production shares : each partner's portion readable at any point.
Sales & funding
A sales invoice issued in maG, with net amount, VAT, client, linked project and PDF preview
A sales invoice issued from maG: amounts, client, linked project and a document ready to send. Demo data.
06 · Green production

The carbon footprint, built from the spend itself.

Kilometres, energy, meals, transport and freight already pass through maG as expenses. The data a carbon report needs is collected as they arrive, on the document that carries it.

Which means the environmental report your funder asks for is composed from what is already recorded. This colour world opens in autumn 2026, with the first productions building it alongside us.

Opening autumn 2026 Interested in shaping it? Production companies joining now define what the reports have to produce, and how the data gets collected on set.
maGnet Already live · open access Reducing our impact, together. maGnet brings together eco-responsible good practice from film, TV, festivals, visual arts and live performance. Each organisation shares what worked for it, and everyone draws on what others have tested, by role, by sector and by impact criterion, in four languages. An open base, separate from maG, free to browse without an account. Visit maGnet →
07 · Reporting & dashboard

Every project of the company, on one screen.

Development, production, distribution: every project of a company, across several financial years, with its costs, its funding and its balance. This is the view a producer or a finance director needs to decide, and it is built from the same expenses the crew sent in.

Working with several companies in a group? Switching from one to the next takes a click, each with its own accounts and its own fiscal years.

Slate and project : the same five figures, consolidated then per project. Across fiscal years : a project that runs three years reads as one story. Drill down to the document : every figure opens on the receipt behind it. Roles and permissions : each person acts where they are responsible.
Reporting & dashboard
maG reporting screen: filters by financial year, status, phase and producer, then revenue, costs, margin, invoiced and left to invoice across all projects.
Five indicators, across all projectsThe balance, project by project
The reporting screen, demo data.

In living colour.

Half an hour on a call, on your own budget matrix, and you will see what the seven worlds do with a real expense.

Book a demo See pricing