maG is organised into seven colour worlds. Each one is a moment in the life of a euro spent, and they hand over to one another without anyone re-entering anything.
Supplier invoices, expense claims, card payments, mileage, advance requests: whatever the route in, the document lands in maG with its receipt, its VAT and the person who sent it.
Crews send from the phone browser, photograph the receipt, and it is done. There is nothing to install: maG is a responsive web application, so a runner on location works the same way as the production office.
Three numbers per line, refreshed by every expense: committed, evidenced and left to commit. Which means the estimate at completion is available on any day of the shoot, and not once accounting has closed the month.
Load the budget matrix your funder or broadcaster expects. Heads of department see their own envelope; production management sees the whole board.
maG proposes the account, the VAT treatment and the analytical coding, then generates the accounting entry, for the project and for the company. Your team checks and releases; the decision stays with you.
The export goes out in the format your ledger expects, receipt attached, so the audit trail holds from the receipt photographed on set to the certified accounts.
maG turns approved expenses into a payment file ready for the bank: suppliers, crew, advance and claim reimbursements. The file goes straight to your bank, so an approved expense becomes a payment ready to sign.
Crew follow their own reimbursements, which removes the daily round of questions to the production office.
Invoice broadcasters, co-producers and distributors; follow contributions, grants and instalments; build the base for your incentive claim as the spend arrives, rather than reconstructing it at the end.
Five consolidated figures answer the question a producer actually asks: external funding, costs, balance, invoiced, left to invoice, for the slate, then the same reading per project.
Kilometres, energy, meals, transport and freight already pass through maG as expenses. The data a carbon report needs is collected as they arrive, on the document that carries it.
Which means the environmental report your funder asks for is composed from what is already recorded. This colour world opens in autumn 2026, with the first productions building it alongside us.
Development, production, distribution: every project of a company, across several financial years, with its costs, its funding and its balance. This is the view a producer or a finance director needs to decide, and it is built from the same expenses the crew sent in.
Working with several companies in a group? Switching from one to the next takes a click, each with its own accounts and its own fiscal years.
Half an hour on a call, on your own budget matrix, and you will see what the seven worlds do with a real expense.